Things I Built.They Mostly Survived.

HubSpot implementation, CRM automation, reporting, web development, technical SEO implementation, and internal tools. Each one began with a sentence containing “quick question.”

CRM + Web

Main Habitat

Mystery Logic

Natural Enemy

Project Archive

HubSpot CRM, automation, reporting, web development, CMS, technical SEO, and internal-tool projects. Also several perfectly normal amounts of documentation.

Recurring Themes, Somehow

The work repeatedly crosses CRM architecture, automation systems, reporting and data, and web development. Different briefs; same four ecosystems finding new ways to become each other’s problem.

CRM Architecture

Objects, properties, pipelines, lifecycle stages, associations, governance, migrations, and less archaeology.

Automation Systems

Workflows, routing, nurture, alerts, webhooks, integrations, and fewer people doing robot jobs.

Reporting & Data

Dashboards, segmentation, source tracking, cleanup, backfills, imports, and arguments settled by definitions.

Web Development & CMS

Next.js, WordPress development, HubSpot CMS development, landing pages, responsive builds, accessibility, performance, QA, and browser diplomacy.

Want to contribute a problem?

Send me the weird one.

Send the CRM, automation, reporting, or web development task that “should be simple.” Historically, that phrase has not performed well under observation.