HubSpot implementation, CRM automation, reporting, web development, technical SEO implementation, and internal tools. Each one began with a sentence containing “quick question.”
CRM + Web
Main Habitat
Mystery Logic
Natural Enemy
CRM Architecture
Reworked a complex HubSpot setup across CRM structure, lifecycle logic, pipelines, properties, deduplication, governance, automation, and reporting so the portal became easier to operate and trust.
HubSpot CRM, automation, reporting, web development, CMS, technical SEO, and internal-tool projects. Also several perfectly normal amounts of documentation.
CRM Architecture
Rebuilt a live HubSpot CRM across properties, lifecycle logic, pipelines, automation, governance, reporting, and data cleanup while resolving a large duplicate population without pausing day-to-day operations.
Large duplicate cleanup
Status / Published case study
Lifecycle Automation
Built a multi-system HVAC lead lifecycle across HubSpot, Zapier, Instantly, Aircall, Slack, and Meta workflows, including multi-touch nurture, role-based sequencing, hot-lead routing, win-back, monthly drip, and deal-based suppression.
Multi-touch nurture
Status / Published case study
HubSpot Automation
Built and QA’d a multi-touch audit nurture with primary and fallback paths, booking and reply exits, webhook-driven deal creation, reconciliation, scheduling, error alerts, and production isolation safeguards validated through extensive automated testing.
Extensive QA coverage
Status / Published case study
CRM Data Operations
Audited a large Pardot prospect database, separated unmailable records, resolved duplicate groups, created cleaned master and sendable audiences, then supported imports, nurture enrollment, scoring review, and sender-authentication cleanup.
Large database audited
Status / Published case study
Web QA Tooling
Built a TypeScript website QA crawler with Crawlee, Playwright, and axe-core that audits five sitemap classes across desktop and mobile, tracks render integrity, captures screenshots, and exports JSON, CSV, and HTML diagnostic reports.
5 sitemap classes
Status / Published case study
Marketing Ops Tool
Built a Python and Playwright crawler that rendered 397 website pages in Chromium, extracted active HubSpot form IDs, separated cloned and internal identifiers, compared each page against one approved target form, and exported review-ready CSV classifications.
397 pages scanned
Status / Published case study
AI Knowledge System
Built an AI-assisted Obsidian second brain spanning 14 vault sections, five operating modes, protected journal originals, project tracking, metadata rules, cross-note recall, contradiction checks, and agent instructions designed to turn personal notes into an active working system.
14 vault sections
Status / Published case study
Personal Web App
Built a password-protected Next.js media archive with seven structured content collections, 141-plus labeled entries, responsive galleries, image and video lightboxes, protected routes, typed content, and long-form story modals designed to keep a growing private archive maintainable.
7 content collections
Status / Published case study
Frontend Website
Built and shipped a three-page personal portfolio with HTML, JavaScript, Tailwind, DaisyUI, animated backgrounds, page transitions, drawer navigation, a music player, responsive sections, and separate production CSS tooling instead of relying on CDN-only styles.
3 core pages
Status / Published case study
Multi-Page Web Build
Built a responsive adventure-sports concept across service, activity, FAQ, review, and supporting pages. Apparently one homepage was not enough ocean, so the project kept acquiring routes.
Multi-page architecture
Status / Live web build
Design-to-Code Build
Translated a supplied interior-design Figma into a responsive Tailwind and DaisyUI interface, focusing on layout fidelity, component structure, typography, and getting the design to behave outside Figma.
Figma-to-code execution
Status / Live web build
Front-End Web Concept
Built a responsive fictional law-firm website around a clean professional visual system, structured content sections, strong hierarchy, and the radical legal-tech concept of making information easy to scan.
Responsive front-end
Status / Live web build
Responsive Landing Page
Built a responsive Tailwind product page with hero messaging, featured products, editorial content, review cards, news sections, and enough tea imagery to make the browser feel adequately hydrated.
Responsive product layout
Status / Live web build
E-Commerce Web Concept
Built a responsive Tailwind fashion storefront concept with product-focused sections, strong promotional hierarchy, and mobile-friendly layouts. No penguins were consulted during the information-architecture phase.
Responsive storefront layout
Status / Live web build
Architecture Web Concept
Built a responsive architecture-firm concept around large visual sections, project presentation, structured company content, and a layout that had to remain orderly even when the screen stopped cooperating.
Responsive content layout
Status / Live web build
The work repeatedly crosses CRM architecture, automation systems, reporting and data, and web development. Different briefs; same four ecosystems finding new ways to become each other’s problem.
Objects, properties, pipelines, lifecycle stages, associations, governance, migrations, and less archaeology.
Workflows, routing, nurture, alerts, webhooks, integrations, and fewer people doing robot jobs.
Dashboards, segmentation, source tracking, cleanup, backfills, imports, and arguments settled by definitions.
Next.js, WordPress development, HubSpot CMS development, landing pages, responsive builds, accessibility, performance, QA, and browser diplomacy.
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Send the CRM, automation, reporting, or web development task that “should be simple.” Historically, that phrase has not performed well under observation.